Application Design 1 - Assessment 2 : UX, UI, IXD Design Document
22 October 2025 - 11 November 2025 // Week 5 - Week 8
Racheal Tan Tze Rou // 0381005
Advanced Typography // Bachelor of Design (Hons) // Creative Media
Application Design 1: Task 2 - UX, UI, IXD Design Document
TABLE OF CONTENTS
3. Assessment 2
4. Feedback
5. Reflection
LECTURES
Week 6
Affinity Diagram
- Splitting Notes
- 1 idea per note
- 1 color per user (total 6 users include myself, the designer)
- Split or merge groupings
- 3-4 notes is nice
- Name Themes
- can be tied to multiple groupings
- sort by user insights or problems, not solution
User Persona
why use persona?
- Summarize the research
- Stretch the teams's horizon
- Align the vision
- Focus
- the efforts onto others
How many Personas?
(more diverse)
- Main Persona
- most common goals and needs
- Secondary
- specific goals and needs
- Secondary
- another user of your platform
Week 7
How do user personas influence product decisions?
- Increased adoption
- Increased user retention
- better prioritization: decide what matters
Qualities of an Effective User Persona
- Context-specific
- Avoid biases
Who can use Personas?
Product, Marketing, Sales, Design, Development
Week 9
Sketches
No images, no details, no colors
Wireframes
Linked Sketches, Color for Interaction, As little text as possible, Add
notes
Flow
Skip login page->Home->Search Results->Detailed View->Review
Screen->Review Submitted
at least 6 screens from beginning to end
Actions
Add arrows explaining the actions
Scrolling
take more space, make it longer
Branching
Add arrow branches to show how the interaction look like, make it easy for
third party to look through
MODULE INFORMATION BOOKLET
TUTORIAL & PRACTICAL
Week 6
Create a quick persona for each user
Take one persona and create its identity, goals, needs and pain
points.
- Customer
- Restaurant Owner
- Rider
 |
| Figure 1.1 ; Persona creation |
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| Figure 1.2 ; User Journey Map |
ASSESSMENT 2
UX, UI, IXD Design Document
Figure 2.1 ; User Research_Application Design_0381005
Figure 2.2 ; Figjam
FEEDBACK
Week 6
- Your current ideas are assumptions, not confirmed yet.
- Need to ask questions that check whether these things actually matter to users.
- Start every interview with a situation (“When you go out with friends, how do you pay?”).
- Let users walk through the process step-by-step.
- Don’t assume their feelings — ask how they feel, don’t mention “awkward” first.
- Group questions into one situation (paying, tracking, reminding).
- Ask follow-ups like “why / why not?” when users say something.
- Avoid jumping between unrelated topics — keep one scenario at a time.
- Aim to uncover different user types (fairness-focused, chill about money, organised, etc.).
- Fix question flow: payment → tracking → reminders → feelings → fairness
- You’ll use these to build clear personas later.
REFLECTION
This project honestly helped me grow. I used to jump straight into designing, but doing proper research forced me to slow down and understand people first. It made everything feel clearer and more purposeful. Now I’m more confident about the redesign because it’s actually based on real problems, not assumptions.
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