Minor Project

22 September 2025 - 4 January 2025 // Week 1 - Week 15

Racheal Tan Tze Rou // 0381005

Advanced Typography // Bachelor of Design (Hons) // Creative Media

Minor Project

TABLE OF CONTENT


MODULE INFORMATION



TASK PROGRESS

Week 1
On the first week, we were to form a group with no more than 2 specializations in the team.

Group Leader: 
Mah Sze Min (0367020) - GD

Group Members: 
Nicco Chew Jin Xun (0366563) - GD
Racheal Tan Tze Rou (0381005) - UI/UX
Wong Mei Yee (0367857) - UI/UX
Wang Jinyi (0374697) - ED
Yang Yilun (0375973) - ED

After discussions, we picked the topic "Cooling the Heat, Healing the Mind"

Week 2 
This week focused on building a basic understanding of our project topic and client. We conducted background research to understand heat stress issues, the client’s goals, and the overall context of the problem. At the same time, we brainstormed and prepared interview questions to be used in the following week.
Figure 2.1 ; Week 2 To-do List

After having a group discussion, we decided to choose "construction worker" & "delivery driver" as our targeted user. We then started doing contextual research.
Figure 2.2 ; Contextual Research

Week 3
In Week 3, we focused on user research preparation. We researched and started developing user personas, which were targeted to be completed. We also identified and located potential interview candidates for the next stage of the project.
Figure 3.1 ; Week 3 To-do List
For my individual contribution, I focused on the delivery driver category and developed a user persona based on the most likely characteristics and needs of our targeted users. This persona helped guide our interview questions and ensured that our design decisions remained user-centered in the later stages of the project.
Figure 3.2 ; Targeted User Research

Week 4
Figure 4.1 ; Week 4 To-do List

In Week 4, we conducted interviews with our targeted users both in person and through online meetings. These interviews helped us better understand the daily routines, challenges, and coping methods of outdoor workers when dealing with heat stress and mental fatigue. Photos from these interview sessions are shown below.
Figure 4.2 ; Interview Photos
In addition to the interviews, we also carried out a field observation session to observe the real and current working conditions of outdoor workers. This allowed us to see firsthand how heat, lack of shade, and long working hours affect their physical comfort and behavior during work.
Figure 4.3 ; Field Observation Photos
After completing the field observation, we consolidated all collected data and synthesized the insights into a user interview summary.
Figure 4.4 ; Insights
Overall, these interviews and field observation provided valuable insights that supported our empathy design stage and helped us develop more realistic and user-centered solutions in the later phases of the project.

Week 5
In Week 5, we refined our user personas and empathy maps using insights gathered from interviews and field observations. These revisions were completed by Friday (24/10). We also began transferring our research findings into presentation slides, following the proposal outline provided. 
Figure 5.1 ; Week 5 To-do List

Week 6
This week, we reorganized the affinity diagram to better reflect key themes and insights based on the feedback given. Each member also completed their respective sections. Resources, budget, and timeline planning were handled by the group leader.
Figure 6.1 ; Week 6 To-do List

Week 7
On Week 7, we did the crazy 8 ideation in class. 
Figure 7.1 ; Crazy 8 Ideation
Then, we also refined our user POV statements to better define user needs and problems. This week onwards, we transitioned from research process into ideation.

Figure 7.1 ; Week 7 To-do List

Week 8

This week, the user journey map was refined and shared on FigJam for group review. Our ideation direction was finalized into three main outcomes:

  • Awareness campaign (Sze Min & Nicco)
  • App prototype (Racheal & Angel)
  • Cooling rest stop (Jinyi & Yilun)

Since there was no class, we used the time to decide our visual direction, start early prototype sketches, and update our proposal for the upcoming client meeting. We also held a group meeting to align our ideas and began preparing for the presentation rehearsal.

Figure 8.1 ; Logo Development

Figure 8.2 ; App Prototype Wireframes

Figure 8.3 ; Cooling Rest Stop Sketches


Week 9&10
We continued working on the presentation slides

Week 11
By Week 11, the project moved into active development. Mei Yee & I from UI/UX continued developing a functional prototype. The campaign team prioritized completing app banners before moving on to other visuals. Meanwhile, the entertainment design team continued researching systems and working on modelling. This week focused on execution and progress.

Figure 11.1 ; Week 11 To-do List

Week 12
The goal for Week 12 was to complete prototype development by Monday (15/12). During our meeting, we gave a final briefing and updates on the prototypes. We discussed the task plan for user testing and reviewed how to proceed with the testing phase. We also revised our presentation slides based on previous feedback from Dr Wong.
Figure 12.1 ; Week 12 To-do List

Figure 12.2 ; Usability testing feedback form
Usability testing feedback form: https://drive.google.com/drive/folders/19TDA7qX1UcsYybDIdOoCTpvMxe6vNqZ3?usp=sharing

Week 13
In Week 13, we conducted user testing as part of the evaluation phase of the project.
Figure 13.1 ; Week 13 To-do List

I presented the app prototype that I created to a delivery driver and collected direct usability feedback based on his interaction with the app.
Figure 13.2 ; Usability Testing Photo
After the testing session, each group member carried out an individual analysis of the user feedback to identify usability issues, strengths, and areas for improvement.
Figure 13.2 ; Feedback
Based on the testing results and refined designs, we then began preparing the final presentation slides, ensuring that our final outcomes reflected user needs and testing insights.

Week 14
The final week focused on preparation and delivery. We rehearsed the final presentation to ensure smooth timing and clarity. The final presentation was held on 30/12. This marked the completion of our group project.


FINAL SUBMISSION




Task 1: 
 

Task 2:

Final App Prototype/Microsite Working Figma: 

Final App Prototype: 


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REFLECTION

Experience
This group project was a meaningful learning experience for me, especially because it focused on a real and serious issue: "heat stress" and "mental wellbeing" among outdoor workers. Throughout the project, we worked collaboratively to research the topic, discuss ideas, and develop a final solution. I contributed to the ideation, research synthesis, and design thinking process, particularly in shaping how heat stress questions and user needs could be translated into app features.

Working as a team helped me understand the importance of communication and compromise. Each member had different perspectives, and combining these ideas helped improve the final outcome. I also learned how to align individual contributions with a shared design goal, which strengthened my teamwork and problem-solving skills.

Observations
During the research and design process, I observed that heat stress is often underestimated, even though it strongly affects physical health, mental focus, and work safety. Many existing solutions focus only on physical symptoms, such as hydration, but rarely address mental wellbeing or emotional support. Through surveys, heat-related questions, and case studies, it became clear that outdoor workers need simple, quick, and practical tools that fit into their daily routines.

I also noticed that users respond better to designs that are clear, motivating, and non-judgmental. Features such as reminders, short check-ins, visual indicators, and rewards can encourage healthier behavior without adding pressure. This observation influenced our decision to use gamification and community support in the CooLink app.

Findings
From this project, I learned that effective UX design is not only about aesthetics, but about understanding user context and real-world constraints. Designing for outdoor workers required us to consider limited time, physical exhaustion, and environmental challenges such as extreme heat.

One key finding is that combining heat stress awareness, rest, hydration, and mental wellbeing into a single system is more effective than treating them separately. The final design of CooLink reflects this by integrating heat alerts, health action check-ins, emotional support, and reward systems into one platform.

Overall, this project helped me better understand how research, empathy, and design thinking can work together to create meaningful digital solutions. It also increased my awareness of heat stress as a public health issue and showed me how design can play a role in improving quality of life.

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