Application Design 1 - Assessment 1 : Mobile Application Proposal

24 September 2025 - 15 October 2025 // Week 1 - Week 4

Racheal Tan Tze Rou // 0381005

Advanced Typography // Bachelor of Design (Hons) // Creative Media

Application Design 1: Assessment 1 - Mobile Application Proposal

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TABLE OF CONTENTS

1. Lecture Notes

2. Module Information 

3. Assessment 1

4. Feedback

5. Reflection

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LECTURES

Week 1

Why application is important?

narrow target audience

Laying the Foundation: Understanding Usability 

1. Depending Usability: Usability depends on the effectively snd efficiency 
2. Applying Usability Principles: applying the basic understanding of language like the gestures everybody knows
3. Conducting Usability Testing: test on users
4. Developing Practical Skills: 

Importance of Mobile in the Digital Era

1. Ubiquity of Smartphones: 
2. Shift in User Behavior:
3. Mobile-First Approach:
4. Competitive Advantage: 

Designing for Mobile: Embracing the Unique Challenges

1. Limited Screen Real Estate 
2. Diverse Device Capabilities 
3. Contextual Awareness 

Incorporating

Week 3 

Usability 

1. Clarity and Learnability: how easy people can learn how to use it even if they are first time user 
2. Efficiency and Goal Completion: Minimize unnecessary steps, proritize important functions. 

Common Usability Pitfalls

Complex interfaces: non logical interface, information needs to be organized, filtering the content so its less confusing

Confusing navigation: lack of search functionality, inconsistent layout

Lack of Clear CTAs: unclear call to action leads user to miss chances for engagement 

Inadequate error handling: error occur and no clear instructions for users to understand what they need to do 

Key Principles of Usability

1. Consistency

• Consistent=User friendly : use the same navigation, color, etc so users can instinctively know where to look for things
• Cohesive Experience: 
•  Intuitive Navigation: 
•  Familiarity and Learnability: consistent layout make users feel familiar and can learn the functions quickly 
• Stronger Brand Identity: stronger user identity

2. Simplicity

• Minimize steps using intuitive and self explanatory interface 
• Give less info first, if users need more, provide more.

3. Visibility 

• State Changes 
• Call to Action (CTA) Design
• Well-placed icons, menus, and clear labelling

4. Feedback 

• Confirmation and Clarity: clear signals  
• Guidance and Learning

5. Error Prevention

• Why is it important? : Reduced Frustation, Increased Efficiency, Improved Accuracy
• Input Validation
• Clear Feedback
• Confirmation Steps

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MODULE INFORMATION

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TUTORIAL & PRACTICAL

Week 2 

Figure 1.1 ; Original plane ticket

Figure 1.2; Redesigned flight ticket

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ASSESSMENT 1

MOBILE APPLICATION PROP OSAL

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FEEDBACK

Week 2

-more screenshots to support the research 

-focus on the app I want to work on instead of comparing three, so I can dive deeper into the analysis and save time without spreading my effort too thin.

Week 3

-Fix the layout alignment (left field issue) to ensure the presentation looked more polished. 

-Add screenshots for the market study to strengthen research visuals. 

-Create a one-page usability summary, focusing on key findings and insights in a concise format.

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REFLECTION

During exploration, I browsed through the apps that I personally use, which helped me better understand existing patterns, strengths, and limitations in current solutions. Redesigning an app that I already use was especially exciting, as it allowed me to apply UX principles in a way that reflects my own preferences.

Through this process, I learned a lot about financial apps, especially during the research and market study phase. 

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