Typography - Task 2: Typographic Exploration and Communication
29 October 2024 - 17 November 2024 // Week 6 - Week 8
Racheal Tan Tze Rou // 0381005
Typography // Bachelor of Design (Hons) // Creative Media
Task 2 : Typographic Exploration and Communication
TABLE OF CONTENTS
1.
Lectures
2.
Instructions
3.
Task 2
3.1 Research
3.2 Final result
4.
Feedback
5.
Reflection
LECTURES
REFER TO
TASK 1
INSTRUCTIONS
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TASK 2
Typographic Exploration and Communication
Week 6
In task 2, we have to create composition using the knowledge we learned from
the tasks earlier.
I started task 2 with doing research on how other people created their text
formatting design.
Research :
Figure 2.1 ; research
For the layout #1, I made the right side's background to black and the
text to white to create a strong contrast that draws attention to the key
message, making the phrase "visualise a better world" stand out
prominently. Apart from that, I also visualize the text 'visualize' by
changing the text to white in color from a black background.
For layout #2, I designed the headline 'A' in a bold, oversized font to
lead the reader to first looking at it, and then follow the flow from left
to right, top to bottom. Then, as for the design of the headline 'code', I
varied the letter sizes to make it look interesting and playful.
Also for layout #3, I wanted it to look like a "game code" style, so I
designed the headline 'code' to look like a retro game typeface, and put
them as the background of the whole composition. Then, I stack the rest of
the headline to make it looked "build". After that, I found that the texts
of the headline are overlapped, so I changed color of the text 'code' to
grey. After changing it, I realized that the composition looked more
balanced than using only black and white.
Sketch :
Figure 2.2 ; sketch (29/10/2024)
Figure 2.3 ; process
Referring to my sketches, I created three compositions of layouts.
Layouts :
Figure 2.4 ; layouts (4/11/2024)
In the video tutorial, Mr Vinod mentioned that we can try adding the
blocks to cover the texts, this helps us to see the ratio and the
arrangements more clearly.
Figure 2.5 ; blocks (4/11/2024)
Finally, I decided to choose layout #1 because it strikes a good balance between blocks of text and negative space, which makes the layout feel less overwhelming. In addition, layout #1 looks more visually appealing than layouts #2 and #3.
FINAL text formatting layout :
HEAD LINE "Unite" "Visualise"
Typeface: Futura Std
Font/s: Futura Std Extra Bold
Type Size/s: 143 pt
Leading: 36 pt
Paragraph spacing: 0
Typeface: Futura Std
Font/s: Futura Std Extra Bold
Type Size/s: 143 pt
Leading: 36 pt
Paragraph spacing: 0
HEAD LINE "a better world"
Typeface: Futura Std
Font/s: Futura Std Extra Bold
Type Size/s: 43 pt
Leading: 36 pt
Paragraph spacing: 0
BODY
Typeface: Futura Std
Font/s: Futura Medium
Type Size/s: 12 pt
Leading: 12 pt
Paragraph spacing: 11 pt
Characters per-line: 57
Alignment: left justified
Margins: 10 mm top + left + right + bottom
Columns: 2
Gutter: 5 mm
Figure 2.6 ; FINAL layout without grids ; PDF (7/11/2024)
Figure 2.7 ; FINAL layout without grids ; JPEG (7/11/2024)
Figure 2.8 ; FINAL layout with grids ; PDF (7/11/2024)
FEEDBACK
Week 7
General feedback: print out task 2
Specific feedback : layout #1 looks fine, finalize and you can start
with task 3
Week 8
Independent learning week
REFLECTION
Experience
When I first started working on this task, I felt overwhelmed,
because there were more aspects to consider now compared to what I had done
before. However, as I do more research, more ideas came to my mind. When I do
really worked on designing, the process becomes smoother because every time I made adjustments to fit the composition, I came up
with new ideas, which made me enjoy doing it even more.
Observation
From this task, I observed that covering the texts using blocks or
print the design out helped a lot when we are designing, we can see the whole
composition clearly instead of just keep zooming in because sometimes we
will have the feeling of "aesthetic fatigue", where we might get too focused on details without seeing the bigger
picture.
Findings
One of my key findings from this task is the importance of leaving negative
space to offer visual balance. I chose layout #1 as my final
design because for my layouts #2 and #3, they were too packed, whereas
layout #1 gives the space to make the composition feel less overwhelming and allowed the message to
stand out more clearly. From this, I realized that sometimes, less is more
in design.
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